RESEARCH & EVALUATION
Know Your Audience
Think you know your audience? I promise that they have the power to surprise you.
I have extensive experience in front-end, formative, and summative evaluation, and I love finding just the right question to ask.
No matter where your institution is on its journey, I can help you bring your guests along for the ride.
Musun-Miller Consulting can help you develop effective guest surveys that can be delivered digitally or in person. Together we can identify the right questions to ask and how best to ask them. When it comes time to process data, my focus is always on providing visual, readable results and actionable recommendations.
The Indianapolis Zoo wanted to measure the impact of the new Simon Skjodt International Orangutan Center on guest attitudes towards orangutans and their conservation. This major evaluation project included guest tracking, intercept interviews, and long-term post-visit surveys. The results were presented at the Visitor Studies Association conference in 2015 and were key in securing the 2015 Exhibit Award for Innovation from the Association of Zoos and Aquariums.
Sometimes the best way to find out if something will work is to let guests play with it. At both the Indianapolis Zoo and the Children's Museum of Indianapolis, I built prototypes of possible interactives and tested them with guests. This streamlined the final product and avoided possible pitfalls in the design.